TFTamara Franklin

Services

Help your marketing team put AI to work.

Engagements combine strategy, implementation, and enablement so your team can move from promising experiments to repeatable ways of working that increase capacity and speed.

Book a strategy call

01

AI readiness and roadmap

Identify where your team is ready to move, which use cases matter most, and what foundations need attention first. The result is a focused plan tied to marketing outcomes.

Common outcomes

Marketing team readiness assessment

Prioritized use-case portfolio

90-day implementation roadmap

02

AI workflow implementation

Redesign priority marketing workflows so AI helps the team produce more, reduce friction, and move faster without sacrificing quality or judgment.

Common outcomes

Current-state workflow mapping

AI-assisted workflow design

Prompts, playbooks, and implementation support

03

Team training and adoption

Build the practical skills and confidence marketers need to use AI in their actual roles, not just in a workshop demonstration.

Common outcomes

Role-based team workshops

Hands-on practice with real work

Adoption coaching and manager reinforcement

04

Governance and institutionalization

Turn successful experiments into a repeatable marketing capability with shared standards, clear ownership, measurement, and a system for continuous improvement.

Common outcomes

Human-in-the-loop guardrails

Ownership and review model

Measurement and scaling plan

Not sure where your team should start?

The readiness assessment will identify the part of your marketing team's AI capability most likely to limit progress.

Assess your team's readiness