01
Focus the experimentation
Turn disconnected pilots into a prioritized set of use cases tied to marketing goals, team capacity, and measurable value.
AI enablement for marketing teams
Move from AI experimentation to institutionalization.
I help marketing leaders give their teams the strategy, workflows, training, and governance to use AI confidently, increase capacity, and move faster.
Built inside the work
Enterprise experience across Salesforce, Shopify, and VMware.
Designed for adoption
Training and workflows grounded in what marketers need to do differently every day.
Structured to scale
A path from isolated wins to shared standards, governance, and measurable capability.
The real challenge
Giving people AI tools is not the same as changing how marketing works.
02
Implement better workflows
Redesign real marketing processes so AI removes friction and increases useful output instead of adding another disconnected step.
03
Teach the team how to apply it
Build role-based skills through hands-on work, shared examples, feedback, and the confidence to exercise judgment.
04
Institutionalize what works
Create the standards, ownership, governance, and measurement that make successful practices repeatable across the team.
How I help
Build the capability, not just the enthusiasm.
01
AI readiness and roadmap
Identify where your team is ready to move, which use cases matter most, and what foundations need attention first. The result is a focused plan tied to marketing outcomes.
02
AI workflow implementation
Redesign priority marketing workflows so AI helps the team produce more, reduce friction, and move faster without sacrificing quality or judgment.
03
Team training and adoption
Build the practical skills and confidence marketers need to use AI in their actual roles, not just in a workshop demonstration.
04
Governance and institutionalization
Turn successful experiments into a repeatable marketing capability with shared standards, clear ownership, measurement, and a system for continuous improvement.
Salesforce · Workflow transformation
A clearer path from SEO brief to publication
Publishing time reduced by 20%
The new system created shared visibility across Skyword, Google Docs, and Optimizely.
Salesforce · Intake automation
Faster editorial intake for global teams
Intake to assignment accelerated by 30%
The design gave teams a consistent entry point and clearer routing.
VMware · Content operations
One source of truth for partner marketing
1,800+ partner assets unified
The system improved visibility and reduced manual coordination across campaigns.
LinkedIn Learning instructor
Trusted to teach AI at scale.
Tamara teaches marketers and professionals how to move beyond AI curiosity and apply it to content systems, workflow design, and measurable work.
AI for B2B content marketing
Scaling B2B Content Marketing with AI and Automations
Learn how to identify useful AI opportunities, set measurable objectives, and apply AI and automation across content creation, distribution, and analytics.
View course on LinkedIn Learning
Generative AI workflow design
Automate Your Workflows with Generative AI
A practical introduction to mapping workflows, setting AI objectives, training AI for specific needs, and improving everyday productivity.
View course on LinkedIn Learning
Readiness diagnostic
See what is keeping your team stuck in experimentation.
Answer six focused questions about strategy, workflow, data, governance, capability, and measurement. You will receive an immediate readiness profile and tailored next steps.
Six diagnostic dimensions
A clear readiness stage
Priority recommendations
No email required